Huaxin Anti-counterfeiting upgrades its custom adhesive anti-counterfeiting label service. The one-item-one-code system helps brands win the "anti-counterfeiting defense battle".
Date：2026-08-04 Source: Huaxin Anti Counterfeiting
Serving industries including food, cosmetics, pharmaceuticals and auto parts, we integrate multiple anti-counterfeiting technologies with QR code traceability systems, making each label both an "anti-counterfeiting ID card" and a digital portal for brands to reach consumers.
News Report – Counterfeit and shoddy goods are eroding an increasing number of industries. According to public data released by the State Administration for Market Regulation, market supervision authorities nationwide investigated more than 250,000 infringement and counterfeiting cases in 2025, involving sums exceeding 10 billion yuan. From liquor and cosmetics to maternal & infant products and agricultural goods, hardly any brand-focused sector can stay unaffected. In this years-long battle, anti-counterfeiting labels have evolved from mere accessory stickers into a core link of brand protection.
Recently, Huaxin Anti-counterfeiting, a provider of anti-counterfeiting marks, announced a comprehensive upgrade to its custom adhesive anti-counterfeiting label service system. It integrates one-item-one-code technology with more than a dozen anti-counterfeiting processes into an all-in-one solution, helping brands build product defense lines that are hard for counterfeiters to replicate and easy for consumers to verify, at lower costs and higher efficiency.
From "Generic Labels" to "Custom Tailored Solutions"
In the past, most widely circulated anti-counterfeiting labels adopted standard designs and generic anti-counterfeiting technologies. The project lead of Huaxin Anti-counterfeiting pointed out in an interview that this approach has a fundamental flaw:
Counterfeiters can also purchase generic labels. They can stick genuine labels on counterfeit products, and consumers may even get "authentic" feedback when scanning codes. True anti-counterfeiting requires every label to be non-replicable and independently traceable.
— Project Lead, Huaxin Anti-counterfeiting
Custom adhesive anti-counterfeiting labels are developed to solve this pain point. Huaxin Anti-counterfeiting provides exclusive layout designs, color schemes and combined anti-counterfeiting processes for each client to eliminate relabeled counterfeiting at the source. A custom label can incorporate three layers of technologies:
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Visual anti-counterfeiting: gold & silver stamping, laser holography, 3D raster graphics, special-shaped die-cutting, creating inherent design barriers.
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Physical anti-counterfeiting: thermochromic ink, moisture-sensitive ink, fluorescent ink, security threads, and VOID tamper-evident labels, which consumers can inspect with naked eyes or simple tools.
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Data anti-counterfeiting: each label is assigned a unique QR code or RFID tag. Scanning redirects users to the query system to view product name, batch number, production date and circulation logs.
"First scan confirms authenticity; repeated scans trigger early warnings"
For data-level anti-counterfeiting, Huaxin Anti-counterfeiting has built an independent verification center. After consumers scan the code, the system logs the time and location of the scan to judge authenticity: the first scan marks the item as genuine. If the same code is scanned repeatedly, the system automatically alerts the brand that the code may have been mass-copied.
This mechanism has been deployed across multiple industries. According to Huaxin Anti-counterfeiting, one liquor brand saw counterfeit complaints drop by roughly 70% one year after rolling out custom anti-counterfeiting labels, while gaining over 120,000 private-domain followers via official account subscriptions from code scans. A rising cosmetics brand linked anti-counterfeiting verification with point-based marketing: consumers can redeem sample gifts after authenticity checks, turning labels into traffic entry points.
From "Labels" to "Trust Infrastructure"
Notably, the functional scope of anti-counterfeiting labels is expanding. For regional agricultural products, Huaxin’s one-item-one-code system enables full-chain traceability from farm to table; consumers can scan to view planting bases, harvest dates and test reports, lifting the premium value of local regional brands. In the auto parts sector, RFID-equipped adhesive labels allow 4S stores and repair shops to quickly verify part authenticity and supply chain sources, curbing circulation in the grey market.
Anti-counterfeiting labels are no longer just stickers. They connect brands with consumers, production with circulation, online with offline channels. Whoever can embed trust into products at lower cost holds the initiative in brand competition.
— Industry Analyst, Brand Protection Sector
Huaxin Anti-counterfeiting stated that it will further invest in anti-counterfeiting materials, algorithm security and data platforms, turning custom adhesive anti-counterfeiting labels into solid infrastructure supporting the development of Chinese brands.
