Date：2026-01-08 Source: Huaxin Anti Counterfeiting
Under the dual circumstances of consumption upgrade and intensified market competition, cosmetics and infant formula, as core categories directly related to consumers' health rights, their quality assurance and brand trust building are of utmost importance. The proliferation of counterfeit and substandard products not only damages brand reputation but also poses a serious threat to consumers' health. Anti-counterfeiting labels have become the core defense line for maintaining market order. Shenzhen Huaxin Anti-counterfeiting Technology Co., Ltd., as a "double high-tech" certified enterprise at both the national and Shenzhen levels, has been deeply engaged in the anti-counterfeiting field for 17 years. Supported by 40 core patent technologies, it precisely focuses on the research and production of anti-counterfeiting labels for cosmetics and infant formula, providing comprehensive and highly secure anti-counterfeiting solutions for these two industries, and building a trust bridge between brands and consumers.
Cosmetics Anti-counterfeiting Mark
In response to the characteristics of the cosmetics industry, such as high brand concentration, high product value, and complex distribution channels, Huaxin Anti-counterfeiting has developed a diversified and customized anti-counterfeiting mark system for cosmetics, achieving dual empowerment of anti-counterfeiting functions and brand value enhancement. The company adopts a dual technical architecture of "visible visual anti-counterfeiting + hidden digital anti-counterfeiting", significantly enhancing the anti-counterfeiting capability.
Among them, the company's independently developed rainbow gradient micro-text anti-counterfeiting mark perfectly integrates micro-text and gradient colors, allowing consumers to quickly distinguish authenticity with the naked eye, significantly reducing the identification threshold; while the double-layer peelable anti-counterfeiting mark has the upper layer integrating laser holographic patterns and the brand logo, combining visual aesthetics with basic anti-counterfeiting functions. The lower layer hides an encrypted variable QR code. Consumers only need to gently peel the upper layer to complete the authenticity verification through mobile phone scanning, and the system will simultaneously display traceability information such as product production batch and quality inspection report, and record the query times, effectively preventing "one code used for multiple purposes" counterfeiting behavior. For high-end cosmetics brands, Huaxin Anti-counterfeiting's invisible QR code technology can achieve a perfect integration of the code and packaging patterns, being invisible and unnoticeable under natural light, and can be read by dedicated equipment to obtain core information, without damaging the aesthetic design of the product packaging, and significantly enhancing the anti-counterfeiting barrier, providing precise data support for brand channel control and counterfeiting prevention and governance.
Baby formula anti-counterfeiting label
Compared to the cosmetics industry, the anti-counterfeiting and traceability in the baby formula industry are more closely related to the life and health of infants. The national regulatory requirements are also more stringent. Huaxin Anti-counterfeiting strictly follows the national regulation and traceability system standards for baby formula, and has constructed a full-chain closed-loop anti-counterfeiting label solution for baby formula, enabling full traceability from the milk source to the terminal. Huaxin Anti-counterfeiting's double-layer removable variable QR code technology gives each bottle of baby formula a unique "digital ID card". The surface is printed with brand information and verification guidance, while the bottom contains encrypted anti-counterfeiting and traceability data. Once it is uncovered, it cannot be restored and will be destroyed. Consumers can quickly verify the authenticity by scanning the code, and at the same time obtain full-chain information such as raw material sources, production batches, quality inspection reports, and logistics trajectories, building a transparent trust system. In addition, the label is made using special materials independently developed by Huaxin, which can remain undamaged and uncracked in a freezing environment of minus 50 degrees for 10 years, perfectly adapting to the complex requirements of baby formula storage and transportation.
Outstanding anti-counterfeiting solutions stem from strong technological accumulation and industrial layout. Huaxin Anti-Counterfeiting was established in 2008 and now possesses over forty anti-counterfeiting patent technologies. It has three specialized material research and development supporting factories, covering the entire industrial chain from anti-counterfeiting materials and glue research to special printing. The company has deep cooperation with universities such as Peking University and Shenzhen University, continuously overcoming technical difficulties. Its cutting-edge technologies such as ultra-micro positioning hollowing and multi-band laser color-changing metal lines have been widely applied in the production of anti-counterfeiting labels for cosmetics and milk powder. With a mature production system and strict quality control, the company's products not only serve domestic high-end brands but also export to multiple countries and regions such as Europe, the United States, and Russia, becoming the designated anti-counterfeiting service provider for many well-known enterprises. Currently, the company's service network has covered 30+ countries and regions around the world, providing customized anti-counterfeiting solutions for numerous well-known domestic and international cosmetics and milk powder brands. With excellent product performance and professional services, it has gained wide recognition in the market.
Guarding consumer safety and empowering brand development. Huaxin Anti-counterfeiting will continuously optimize the solutions for cosmetic anti-counterfeiting labels and milk powder anti-counterfeiting labels, using its more professional capabilities to safeguard brand value and ensure consumer safety, and contributing technological strength to standardizing market order.
