Shenzhen Huaxin Anti Counterfeiting Technology Co.,Ltd.

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​Strengthening the security defense line of the wine brand Analysis of gold stamping and double-layer label anti-counterfeiting for wine labels of Huaxin Anti-counterfeiting Wine

Date:2026-01-10   Source: Huaxin Anti Counterfeiting

With the process of consumption upgrading, the market size of wine continues to expand, and brand value and product authenticity have become the core factors in consumers' decision-making, which also drives the industry to continuously upgrade its anti-counterfeiting technology. Counterfeit wine not only infringes on consumers' rights and interests, but also seriously damages brand reputation and disrupts market order. As a "double high-tech" certified enterprise in both the country and Shenzhen, Shenzhen Huaxin Anti-counterfeiting Technology Co., Ltd. has launched anti-counterfeiting solutions for wine labels with gold stamping and double-layer labels, providing a comprehensive and highly secure anti-counterfeiting barrier for global wine brands, and helping to enhance brand value and promote the healthy development of the market. 

Gold foil anti-counterfeiting mark on the wine label 

In the wine packaging system, the wine label is not only a carrier of product information, but also an intuitive manifestation of brand culture and quality positioning. Huaxin Anti-counterfeiting's gold-embossed anti-counterfeiting label for wine integrates traditional gold-embossing techniques with modern anti-counterfeiting technologies, achieving the dual value of "visual texture upgrade + anti-counterfeiting performance enhancement".

Its core technical advantages lie in the collaborative innovation of process precision and anti-counterfeiting design: using laser positioning embossing technology, it can precisely present 3D laser holographic patterns on various commonly used materials for wine labels such as coated paper, PET, and pearlescent films. The embossing process has no indentations, the pattern is deeply integrated with the substrate, and it has anti-transfer properties. This not only enhances the high-end texture and visual recognition of the wine label but also builds an anti-counterfeiting barrier at the process level.

In the core anti-counterfeiting design, Huaxin Anti-counterfeiting's gold-embossed anti-counterfeiting label incorporates multiple covert anti-counterfeiting elements. It can be customized with exclusive gold-embossed patterns, micro-printed text, and other identifiers according to customer requirements. These elements can only be clearly identified with the help of professional instruments, significantly increasing the difficulty of counterfeiting. At the same time, the company relies on its independently developed special anti-counterfeiting materials to make the gold-embossed wine labels have strong environmental adaptability. Even in complex scenarios such as low-temperature storage and long-distance transportation, they can maintain stable performance of no bubble formation and no corner ging for ten years, ensuring the effectiveness of the anti-counterfeiting identification throughout the process. This solution is particularly suitable for high-end wine categories. Through the luxurious texture of the gold-embossing process and the security guarantee of anti-counterfeiting technology, it precisely matches the brand positioning of high-end wine and helps the brand build a differentiated competitive advantage.

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Double-layer label anti-counterfeiting wine label printing 

Compared to a single anti-counterfeiting technology, the double-layer label anti-counterfeiting method, due to its unique structure and functional complexity, has become the mainstream preferred solution in the field of wine anti-counterfeiting. Huaxin Anti-counterfeiting has deeply engaged in the printing technology of double-layer label wine labels, with a "visible protection + hidden anti-counterfeiting" dual-layer structure design, creating an uncopyable three-dimensional anti-counterfeiting barrier, fundamentally preventing counterfeit and substandard behaviors.

Its core structure adopts an innovative design of "visible information layer + hidden anti-counterfeiting layer": the surface layer is a conventional product information display layer, clearly marking legal information such as origin, vintage, and alcohol content, meeting compliance and information transmission requirements; the bottom layer is the core anti-counterfeiting layer, hiding key information such as exclusive anti-counterfeiting codes and QR codes, and consumers can present the complete verification content by simply peeling off the surface layer, with convenient and efficient operation.

In terms of technological upgrading, Huaxin Anti-counterfeiting integrates the independently developed "one item one code" encoding technology into the double-layer label printing. Each anti-counterfeiting label corresponds to a unique product identity code, and consumers can quickly verify the authenticity of the product through various methods such as scanning codes and phone calls, and the encoding becomes invalid after the first query, effectively preventing the counterfeiting behavior of "one code being used for multiple products". At the same time, the company can meet the personalized needs of wine brands by superimposing multiple technologies such as fluorescent anti-counterfeiting and temperature-sensitive anti-counterfeiting in the double-layer labels, forming a composite anti-counterfeiting system, and further enhancing the anti-counterfeiting level. In addition, the double-layer label printing process is fully compatible with flexible production requirements, can meet customized orders of different batches and specifications, and balance small-batch fine customization and large-scale mass production, suitable for various product types such as imported wines and domestic premium wine estates. 

As a leading provider of anti-counterfeiting solutions in the industry, Huaxin Anti-Counterfeiting has its core competitiveness in the field of anti-counterfeiting printing for wine labels derived not only from technological innovation but also from the strong support of the entire industrial chain. The company has three specialized material research and development supporting factories, achieving vertical integration from core anti-counterfeiting materials to finished product production. This effectively controls costs while ensuring the stability of product quality. Relying on Hong Kong Huaxin Anti-Counterfeiting International Group Co., Ltd., it has established a global service network covering Europe, Southeast Asia, Central Asia and other regions, which can quickly respond to the anti-counterfeiting needs of various wine brands. 

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Currently, the demand for anti-counterfeiting in the wine market has shifted from a single focus on "preventing counterfeiting" to a diversified approach encompassing "brand protection, channel control, and consumer interaction". Huaxin Anti-Counterfeiting's wine label gold stamp anti-counterfeiting mark and double-layer label anti-counterfeiting wine label printing solutions not only precisely meet the core market demands, but also can be extended to realize functions such as anti-stealing management, product traceability, and point-based marketing, helping brands establish an integrated brand management system of "anti-counterfeiting - traceability - marketing". Huaxin Anti-Counterfeiting will deepen anti-counterfeiting technology research and development, using more cutting-edge technologies and more professional services to jointly promote the high-quality development of the wine industry.